Situation

Kathryn Anthony Opticians is an independent opticians with 19 direct local competitors*. Source: Yell.com, July 2010

The term ‘opticians bath’ has over 380,000 competing pages on Google

Objective

To enhance online marketing presence with the intention of achieving high level ranking on Google for identified keywords / phrases.

Action Taken

Business owner Kathryn Anthony deployed core strategies from marketing and business development specialists IRUN Business Intelligence TM including a search engine optimised website with focus on local listings.

Outcome

Kathryn Anthony Opticians enjoys position 1 and high level map listings for the chosen key phrase ‘opticians bath’.

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Kathryn Anthony Opticians

"“IRUN understood the challenge of positioning my business within a highly competitive local market. Results to date have been encouraging and I look forward to extending the focus into other niche markets.”"

Kathryn Anthony
www.kathrynanthony.co.uk

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Kathryn Anthony Opticians
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Kathryn Anthony Opticians

© IRUN 2008 - IRUN Business Intelligence – Internet Marketing Strategy & Business Website Design Specialists

 
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